Our Services > Business Development Overview MDA Methodology Business Development MedifVu Medicine Differentiation Analytics helps Bio/Pharma companies and Universities find, evaluate, present, and negotiate licensing deals with potential partners and/or buyers. We work with clients to locate new and existing opportunities and facilitate negotiations between potential licensors, licensees, and/or partners and buyers. Our in-depth knowledge of the healthcare industry combined with our experience and understanding of drug development and the commercialization processes allows us to properly match clients to strategic partners and close business deals efficiently.