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MDA Methodology

What is a Differentiation Score?

View the Methodology Chart

Business Development

The MDA Methodology integrates the complex and dynamic network of scientific data into streamlined, automated and standardized analysis, Disease Area by Disease Area, converting unmet needs into measurable parameters used to highlight product differentiation.

The MDA Methodology combines industry best practices, business intelligence solutions and proprietary IT capability to demonstrate a product's differentiation value and potential to win in the market at any stage in its lifecycle.

Our analysis includes:

  • Parameter and overall Differentiation Scores
  • Correlation of Differentiation Scores to Unmet Customer Need
  • Probability of achieving Differentiated Label Claims
  • Portfolio and Disease Area comparison of Scores